BATH & BODY WORKS

From 2018 to 2020, I worked inside the marketing nerve center of one of America’s biggest retail brands, directing a team of producers, in-house artists, and external content creators.

 Our team was responsible for aligning groundbreaking production workflows with ambitious, moonshot creative strategies.

A few highlights…

·      Launched the first-ever in-store YouTube livestream.

·      Pandemic-proofed our virtual photo and video production, keeping our content pipeline flowing during shutdown.

·      Introduced iPhone rigs into our production ecosystem before they became industry standard.

·      Developed the first-ever CGI proprietary product models for production.